Exploring What’s New

Support active and passive exploration of new features, capabilities, and value propositions

Principles at a glance

  • 01

    Create a dedicated space to explore

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Principles in action

Create a dedicated space to explore

Principle 01

Many users are curious about what a product offers beyond its initial feature or use case. Offer people a way to explore new features that feels low-risk and on-brand for your product. Find the right visual balance with a dedicated space that standardizes the experience and helps avoid a perception of being aggressively marketed to with spam. Personalize interactions with offers that may be most relevant to the user.

Explore other moments in Active Use

  • Tracking Progress

    Bring users back to see how well they’re doing over time

    Explore

  • Building Repeat Behaviors

    Make complex flows bite-sized and build in rewards that help users get through, one step at a time

    Explore

  • Leveraging Community

    Design for the networks your user lives within to reinforce active use

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