Product
Architecture
New internet users are often unfamiliar with digital interfaces, which means any app can feel intimidating. Homepage, navigation and visual language are key elements to get right, regardless of the digital experience. Great design personalizes and simplifies navigation, builds on users’ cultural context and feels approachable. That kind of design creates a sense of inclusion, supercharges learning, and enables your users to realize a product’s full potential.
When last-mile users engages with a digital financial product, they’re thinking...
...is this designed for someone like me?
...how should I navigate through all of these options? Where should I start?
...where can I find the information I need the most right now?
...what happens if I make a mistake or if something goes wrong?
Moments that matter
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Homepage
Simplify your homepage and contextualize it to your user’s journey
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Navigation
Guide users toward what they need most
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Visual Language & Tone
Keep your visuals approachable and friendly
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Error States
Design for negative states and support when errors happen
